10 Years on, are Apple still ‘Changing Everything?’
On Tuesday the 12th of September, 2017, Apple once again turned heads at an event in Cupertino, California with three new models of iPhones: The iPhone 8, 8 Plus, and the iPhone X (or 10, if Roman numerals aren’t your thing). They announced a release date of the 3rd of November, so here are some highlights of the presentation to get you up to speed:
- The iPhone X is priced at £999 for the 64GB model, and £1149 for the 256GB model, making it the most expensive iPhone model in Apple’s history, excluding the third-party gold-plated versions. Interestingly, this is more than double the price of the original iPhone, which debuted at $499 for a 4GB model.
- The phone uses new OLED technology instead of the previous LCD screens, as they are designed to be thinner and lighter, whilst having better colour accuracy and contrast than LCD screens.
- The iPhone X has a so-called edge-to-edge display – much like the Samsung Galaxy S7 and S8 – that occupies the entire front face, and no borders around the screen. Gone too, is the iconic ‘home’ button that used to take pride of place below the screen.
- While the iPhone X has dominated the presentation, and the attention of many reporters, the iPhone 8 and marginally larger 8 Plus deserve some attention too. Both models include “the most durable glass ever in a smart phone” and the A11 Bionic microchip, which is “the most powerful and smartest chip ever in a smart phone” to quote Apple’s official video advert.
- Also of note is the new facial recognition software, which allows users to “unlock [their phone] with a look.” This will likely see many confused faces looking for the home button, which worked flawlessly for 10 years on older models.
The iPhone X Puts Your Money Where Your Mouth is
The new facial recognition software has several other uses, such as the ‘Animoji’ feature, which allows users to transfer their facial expressions to Apple’s extensive emoji catalogue, provided the emoji has a face. This feature was showcased with actors – and monkey, fox, unicorn, and poop emoji’s – lip-syncing to “Best Friend” by Sofi Tukker.
The software appears to be quite robust, as the Apple advert demonstrates the feature on a diverse cast of actors – several Asian women, some African women, and a heavily freckled mixed-race man – which other software has struggled with in the past. For example, Canon’s facial recognition software – implemented on some cameras, like the Nikon Coolpix S630 – came under fire in 2010, as some Asian customers reported “did someone blink?” on their photos....